Simple Websites for Artists and Small Businesses
PLANNING YOUR ARTIST'S WEBSITE
Select an overview of your work. Gallery owners and collectors see a lot of art online, so will appreciate a concise, easy-to-navigate website.
Send images as JPEGS. If you are taking your own photos, keep the artwork as flat as possible and use natural light.
Image files are large, so email a few at a time, post a disk or stick, or use Dropbox (link below).
Large blocks of text are hard to read on screen. Try to use short sentences and paragraphs to aid legibility and accesibility.
Link to relevant sites - your gallery, blog, reviews, social media etc. - should be included; however avoid sending viewer away from your website without reason.
Video & Audio
Media can be displayed on your website via a file-sharing service such as Vimeo, Youtube or Soundcloud (links below).
PROMOTING YOUR WEBSITE
- Business card/postcard with web address
- Social media eg. Facebook, Twitter
- Online artists registers, forums and selling platforms
A-Z of WEB-TERMS
A few terms that you may come across when ordering a website.
Considering the needs of those, eg. the partialy sighted, who may find it challenging to use the internet. Labelling images, making text both legible and zoomable, keeping navigation straightforward and pages uncluttered etc.
Description attached to image, not visable, but can be read by screen readers and search engines
Online diary. Wordpress and Blogger have themes, or templtes, allowing you to insert your own content
Software for viewing web pages. Include Firefox, Safari, Chrome, Internet Explorer. The way web pages are displayed depends on the browser, so it is important to test on as many as possible
Content Management System. Application that allows you to update a website without the need for code
Cascading Style Sheet. Method of adding styling to HTML
Address of website. eg. yourname.co.uk. It is advisable to register your domain as soon as possible as it may be taken by someone else.
Hosting, Web hosting:
A website is a series of files written in HTML. They are uploaded to a large computer, or server that then 'serves' the pages to user when they type in you URL (see below). You need to rent space on a server to 'host' your website
Hyper Text Markup Language. The basic language of all web pages
Terms or word that people may include in a web search. It is important to think of the terms people may use to find you, and include in your site where possible.
eg. Google, Duck-duck Go, Yahoo
Search Engine Optimisation. This is usually an ongoing process to try and move site as near to top of search as possible. Each site will require a different strategy.
Universal Resource Locator. The address of website that you type in browser window.
Microblogging website. user can send and read short messages or 'tweets'.
Your browser uses the fonts installed on their computer, these are ones that most people will have installed.
Free blogging software based on themes, or templates where you insert your own content. Excellent resource, but can be challenging to find a suitable theme. See link above
PAYMENT & TERMS
A deposit of approx 40% is required to start building your website. The balance is due on completion.
Payment can be made via Paypal, credit card, cheque, or bank transfer.
For copyright purposes, please ensure all content, images, text etc. either belong to you, or you have appropriate permissions.